News / events / highlights

January 2019 Luxury Fashion - GUO PEI Summer 2019 Haute Couture Show in Paris, France
The 7th edition ‘East Palace’ was presented in the 'Palais de Tokyo' as a modern interpretation of Ancient Chinese culture and philosophy with elements found in ancient palaces. 31 looks showed western textiles in combination with dragons, sequin designs and prints.​
November 2018 Luxury Fashion & Lifestyle - ZIMMERLI of Switzerland Fashion Show Summer 2019 in Shanghai, Mainland China
The Zimmerli of Switzerland - ladies & gents solo show for SUMMER 2019 was presented in Shanghai on 19 of November 2018 at the prestigious Bund 22, organized by the Shanghai Fashion Week & Bund organizations. The ‘new swissness deluxe’ look by Zimmerli, hand made since 1871, was expressed  through various mix and match-combinations of lingerie / underwear, daywear, loungewear and sleepwear.
September 2018 Luxury Lifestyle & Fashion- ZIMMERLI of Switzerland & VAN, CLEEF & ARPELS Lucerne, Switzerland
The world’s finest lingerie brand Zimmerli of Switzerland since 1871 and the world’s most prestigious jewellery brand since 1906 cooperated during a private event in VCA Lucerne.
September 2018 Luxury Fashion, Lifestyle & Interior - HAVAS worldwide creative New York, USA
Consultancy concerning global and luxury China insight expertise regarding the situations of the various Chinese local end consumer markets, changing lifestyle habits of different social society / generation levels and conclusions for the fields of fashion, lifestyle, cosmetic and interior industry. Trends and strategies for business development and brand awareness.
July 2018 Luxury Fashion - GUO PEI Fall-Winter 2018/19 Haute Couture Show in Paris, France
The 6th edition with strong references to gothic architecture & history took place in the 'Cite de l’architecture & du patrimoine'. The combinations of precious Chinese silks, tulles and modern laces with delicate handmade embroideries were used to create inspirational silhouettes with structure and fluidity.
June 2018 Luxury Fashion & Lifestyle - ZIMMERLI of Switzerland Fall-Winter 2018/19 Fashion Show in Shanghai, Mainland China
The very first Zimmerli - solo show in Asia / China for FALL-WINTER 2018/19 was presented in Shanghai on 02 of June 2018 at the historical Bund 22 opposite the city’s famous modern skyline of Pudong district. Thanks to the invitation as the only western prestige brand and the very kind support of  Shanghai International Fashion Federation SIFF, Shanghai New Couture Week SNCW - and the Bund - organizations, the new Zimmerli collection with 34 looks was embedded in a appropriate luxury ambiance.


is a fashion and interior design company
bridging East Asia with Western Europe


Zimmerli of Switzerland stands for the finest handmade underwear and luxury loungewear since 1871. The high-quality collection for men and women has been produced in its own factory in Switzerland. Today, Zimmerli products are available in over 30 countries mainly distributed through free standing stores, international department stores such as Lane Crawford in Hong Kong, Isetan in Tokyo, Harrods in London, and appropriate online channels. The brand has been in Greater China for over 5 years and is present in over 20 top malls/department stores in Tier 1 & Tier 2 cities in China. Already strong in Guangzhou, Shenzen and Hong Kong, the brand opened flagship boutiques in Taipei 2013, Macau 2015 and at the luxury mall Plaza 66, Shanghai 2016. Zimmerli is the brand, which provides the comfort of excellence as a hidden luxury experience 24 hours a day - as underwear during the day, as loungewear at home and sleeping wear for the night.

Havas Creative known as Havas Worldwide / Euro RSCG is an American advertising agency, which is one of the largest integrated marketing communications agencies in the world with up of 316 offices located in 75 countries. The firm provides advertising, marketing and corporate communications services. Its mission is to create meaningful connections between people and brands using creativity, media and innovation across multidimensional platforms. The existence of in-house capabilities and best-in-class partners allows Havas to create custom, purpose-built solutions that help drive the clients’ businesses. Headquartered in New York, Havas Worldwide is the largest unit of Havas Group, the fifth largest communications group in the world, behind Omnicom, WPP, Interpublic and Publicis.

The italian luxury fashion brand Prada was founded in 1913 in Milan by Mario Prada.

French luxury fashion goods brand, which was founded in 1946 by Christian Dior, Paris. Dior was financially backed up by Marcel Boussac, integrated in its textile business and operated as an affiliate of Boussac Saint-Freres S.A. Dior created the famous 'New Look' collection in 1947. After the death of Christian Dior in 1957 various designers apeared as following Yves Saint Laurent, Marc Bohan, Gianfranco Ferre, John Galliano and Raf Simons. Since 1984 owned by Bernard Arnault, Dior is part of the world's largest luxury group LVMH.

Fine jewelry creator Lorenz Bäumer designs unique pieces guided by innovation, passion and creativity offering a resolutely contemporary dimension.

Lanvin is a French multinational high fashion house, which was founded by  Jeanne Lanvin 1889 in Paris.

TechnoMarine is a luxury Swiss watch brand founded in 1997 with the Head Quarter in Geneva. TechnoMarine successfully merges the art of horological innovation with spirited design and is focused on incorporating the essence of active luxury.

Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company currently operates as a wholly owned subsidiary of France's LVMH.

Bernardaud is a five generation family-owned company founded in 1863. Reinventing the art of tableware, Bernardaud is the premier manufacturer and exporter of porcelain tableware in France / Limoges. As a member of the prestigious ‘Comité Colbert’ which is an association of 70 member luxury houses in France, quality is integral to the culture, aspirations and mission of this brand. Bernardaud imposes highly exigent standards at every step of the manufacturing process. In 2006 Bernardaud was honored as a French company that rely on traditional crafts and industrial processes characterized by their excellence.

Ananne is a swiss made vegan skin care brand, which strives to provide the world's best herbal cosmetics. Producing wholly vegan and halal, Ananne wish to take premium cosmetics into the 21th century with certified natural cosmetics.

Shanghai Forte Land Company Limited (Forte), one of the founder enterprises of FOSUN Group, is a major real estate developer and investor in China. It has developed real estate projects in major cities such as Shanghai, Beijing, Wuhan, Nanjing, Wuxi, Chongqing, Tianjin, Haikou and Hangzhou.


Vanke is the largest residential real estate developer in P.R.C. It is engaged in developing, managing and selling properties across more than 60 mainland Chinese cities. It also has expanded into Hong Kong, the United States, and Singapore since 2012.

China Resources Land Limited is a property developer of China Resources Group. Its business is the development and management of residential and investment properties in Mainland China major cities as Beijing, Shanghai, Shenzen, Chengdu, Wuhan, Hefei, Hangzhou, Wuxi, Dalian, Ningbo, Changsha, Suzhou, Chongqing and Shengyang.

Lalique is a French glasswear design house founded by artist, master ceramist and jeweler René Lalique.

The iconic British luxury fashion brand is distributing outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. The tartan pattern and the trenchcoat have become its most reknown trademarks.

Bali Balance Health spot opened in Seminjak, Bali, Indonesia in 2006. Since, Bali Balance set up and run various spas around the island and exported spa products to Europe. Its natural products contain carefully chosen ingredients and organic essential oils in order to obtain sustainable high quality.

Established in 2004 and listed on The Stock Exchange of Hong Kong in 2006, Shui On Land Limited is the Shui On Group’s flagship property development company in the Chinese Mainland. Headquartered in Shanghai, The Company’s flagship project, Shanghai Xintiandi, established a new paradigm for commercial property development in China and has since been hailed as a benchmark for sustainable, high-end, urban regeneration developments.

Swiss printing and bookselling company, established in the 16th century. The most known children book personality is named ‘Globi’ from GLOBI PUBLISHING (catalogues, children magazines, books, non books), which is part of ORELL FÜSSLI PUBLISHING in Zurich, Switzerland since 2007

Multi-faceted and multi-generational, F&T Group is a vertically integrated American Real Estate Development Company with expertise in finance, site acquisition and design to construction, marketing and property management. Based in New York with its China headquarters in Shanghai since the late 1990s, F&T established strategic partnerships with such as J.P. Morgan Asset Management, Global Real Assets.

American manufacturer and marketer of high-end skincare, makeup, fragrance and hair care products. The company owns a diverse portfolio of labels, distributed internationally in up-market department stores, and has its headquarters in New York City. The brand La Mer represents supreme luxury and is available to the public at selected department stores. Crème de la Mer, Estée Lauder's signature product, is a moisturizing cream.

French cosmetics and beauty company, headquartered in Clichy / Paris. It is the world's largest cosmetics company, and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.

USA-based parent company to the luxury hotel chain, The Ritz-Carlton Hotels. Ritz-Carlton operates 87 luxury hotels and resorts in major cities and resorts in 29 countries and territories. The hotel company is today a subsidiary of Marriott International.

Events organiser with a portfolio of approximately 500 events in 39 countries including UK, USA, France, Germany, Brazil, Russia, India, China, Australia and the Middle East. Reed Exhibitions’ primary focus is business-to-business events, although it also runs a small number of consumer events. Among various other main industry sectors, Reed is involved in interior design, jewellery and beauty & cosmetics.

China’s largest and the only pure prime office developer, which is also acclaimed in China and internationally for iconic, landmark design with a strong track record of profitability. SOHO China covers a full range of business of development, leasing, property management and property investment.

Hongkong Land is one of Asia's leading property investment, management and development groups.

Known for the finest baby-cashmere, the biggest trader and since 2005 world champion of the finest spinned and woven wool, and also the world’s biggest cashmere producer, the 200 years old Italian luxury label Loro Piana offers the most comfortable, classic, stylish and luxurious women’s and men’s wear items to the world.

Biggest textile and garment producing company in Europe with productions and joint ventures in Italy, Bulgaria, Germany, China. BE.SIGN provided integrated services with directive responsibility to upgrade the women's wear fabric- collection. Since 2007, now for the italian-chinese Jointventure Zheijiang Miroglio Fulida Textile Co. Ltd. in China, BE.SIGN sets up the men's wear fabric production and creates its start up - collections aiming local and export markets.

The group is a leading conglomerate in Hong Kong with core businesses in transportation, property, hospitality and investments. Shun Tak Holdings Limited is the leading real estate developer in Macau as well as a major player in the Hong Kong property scene with over 20 years of experience in property development and sales. One Central, the Group's joint venture with Hongkong Land Holdings Limited, is located on a prime waterfront site in Macau Peninsula. The project comprises 7 prestigious residential towers, a luxurious flagship shopping mall, a five-star Mandarin Oriental Hotel and serviced apartments.


Zurich Office

BE.SIGN Creative Engagement GmbH

Lerchenbergstrasse 123

8703 Erlenbach / Zürich


Tel: +41 79 311 29 70


Shanghai Office


Tel: +86 138 1685 9464    


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